✺ Case study — 03
presenting
It Was Love At First Flight.
RoleIllustration, Content Creation & Creative Concept
ClientPersonal, Self-initiated
ToolsAdobe Illustrator & CapCut
✺ The shape of it
Long story short.
The whole story in three beats — the spark, the thinking, the result.
01Brief
One trip, endless ideas.
A self-initiated piece sparked by a trip and built around a single concept strong enough to live beyond the page.
02Approach
A hook that travels.
The 'Love at First Flight' wordplay set the tone; deliberate type, palette and illustration choices gave the audience an instant mood: wanderlust, joy, escape.
03Deliverables
Stretched into a whole world.
A single vector grew into a full brand expansion from posters to stickers and short-form video content.
✺ The work
where it landed.
next up —
First Fruits Café
Brand Identity / Print Communication
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