Me.

Well...since you're here, let's get into the good stuff.

Good marketing makes you feel something before you've even clocked it's marketing. That's what I want to be a part of: campaigns, content, advertising and ideas that connect with people in a way that actually means something.

It started during my placement year, studying International Business and Spanish at Aston University, where I was thrown into social campaigns, content strategy and marketing comms. I loved the mix of creativity and strategy behind it.

After university I followed the creative pull: graphic design, brand identity, self-initiated projects. Design became the language I thought in, but I kept being drawn back to something more aligned with how I actually think. The strategy behind it. The reason it works.

Outside of work I'm constantly absorbing: music, culture, campaigns, advertising, the way brands show up online, and the communities built around ideas and content. I notice what lands and what doesn't, what feels real and what feels forced. That instinct shows up in the work.

At DEPT® I got a front row seat inside a global digital agency, watching brand campaigns and creative strategy being built for some of the world's biggest names. It confirmed what I already knew: this is the work I want to do.

Now I'm bringing all of it into marketing. The design eye, the strategic thinking, the cultural awareness and the creative range.