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Sunwave Swing
Music Festival Campaign / Social / Visual Identity
Coming soon — watch this space✺ Case study — 05
presenting
More Than Drill & Drum.
RoleBrand Identity & Visual System
ClientMTDD — podcast & movement
ToolsAdobe Illustrator & Photoshop
✺ The shape of it
Long story short.
The whole story in three beats — the spark, the thinking, the result.
01Brief
Bottle the energy, not the cliché.
MTDD needed a brand that captured drill and drum culture honestly and flexible enough to live across podcast art, social and merch.
02Approach
A wordmark with range.
Fused illustration and typography into a logo that feels hand-built and culturally specific, then built a motif system that scales from avatar to banner.
03Deliverables
A toolkit, not a logo.
A brand language the client can extend — logo, motif and visual system ready for everything that follows.
✺ The moodboard
The brief, in pictures.
The visual language behind the brand — type, light, shadow, motif and material, mapped before a single logo was drawn.
TONDU display typeface sets the bold, cultural tone of the brand's voice
A cross to anchor the brand, a nod to the brand's faith roots.
Colour scheme: red, black & white used together and interchangeably throughout logo and motif for various colourways.
To be listened to and seen.
Marching and a drum reference to the brand name and identity.
The brand's underlying message to think beyond the genre.
- TONDU display typeface sets the bold, cultural tone of the brand's voice
- To be listened to and seen.
- A cross to anchor the brand, a nod to the brand's faith roots.
- Marching and a drum reference to the brand name and identity.
- Colour scheme: red, black & white used together and interchangeably throughout logo and motif for various colourways.
- Designed to hold its own at thumbnail scale on streaming platforms.
- The brand's underlying message to think beyond the genre.
✺ The logo
Two surfaces, one mark.
✺ The work
ready to scale.
